Set in Amsterdam every year since 1988, METSTRADE (The Marine Equipment Trade Show) is the world’s largest B2B exhibition for leisure marine industry.

METSTRADE connects businesses from the leisure marine industry from all corners of the globe and of all shapes and sizes. From apparel brands (like Henri-Lloyd), it also includes global manufacturers of engines, ropes, bow thrusters, decking, and trim tabs. The diversity and breadth of the tradeshow is huge and it’s the place to be for any B2B business in the marine industry.

Aside from proactively exhibiting at the show, Henri-Lloyd is also the official clothing supplier to the METSTRADE for 2025. For the last 12 months, METSTRADE staff been travelling the world wearing Henri-Lloyd while they sell and represent METS. The METS team also proudly wear the team kit during other key industry marine events including the boot Düsseldorf, Miami Boat show, Southampton Boat Show, HISWA Netherlands Boat Show, Cannes Yachting Festival, Genova Boat Show, IBEX Tampa, and the Monaco Yacht Show.

As part of the deal, Henri-Lloyd benefits from increased visibility throughout METS (in mailouts, on screens.)

At METSTRADE 2024, Henri-Lloyd was runner up in the DAME Awards with an “honourable mention” in the personal equipment category for its Dynamic range of sailing apparel.

“The METSTRADE project team is often on the move, attending numerous meetings, networking events, and trade shows around the globe. It’s important that the team is easily identifiable, looks professional and stylish, and is equipped with clothing that embodies the high standards of the marine industry. The new corporate clothing for the METSTRADE team will feature Henri-Lloyd’s technical Dri Fast Polos, Henri linen Oxford shirts, and Breeze waterproof jackets, all dual-branded with METSTRADE logos.”

- Niels Klarenbeek, Director of METSTRADE

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