Henri-Lloyd is proud to welcome one of Britain’s most accomplished offshore sailors, Sam Goodchild, as our new brand ambassador.

Born in Bristol and raised on the open sea, Sam's sailing journey began quite literally from the deck of a yacht during his childhood. That early start charted the course for a career defined by ambition, resilience, and remarkable achievements across the world’s most demanding ocean races.

From the Vendée Globe and The Ocean Race to the Multi 50 and Class 40 circuits, Sam has become a standout figure in offshore racing. His breakthrough moment came in 2021, when he clinched victory in the Pro Sailing Tour, firmly establishing his reputation among the sport’s elite. In his latest triumph, Sam secured his first IMOCA Class win at the Course des Caps, reinforcing his status as a leading contender on the international stage.

Now, Sam brings his wealth of experience and insight to Henri-Lloyd, collaborating closely with CEO, Knut Frostad, and the brand’s product development team. Together, charting a course to redefine technical
performance wear and reaffirm Henri-Lloyd’s position as the world’s premier sailing apparel brand.

Welcome aboard, Sam.