For Henri-Lloyd’s Spring/Summer 25 collection, we’ve tapped into the brand’s rich nautical heritage, updating some of our most iconic pieces with a fresh, sun-washed twist. As we dug deeper into the archives, the Nautique jacket stood out — a true embodiment of Henri-Lloyd's summer spirit. This classic piece with its signature navy and white colour blocking, rope detailing, and subtle crown and compass embroidery encapsulates the essence of nautical style. We wanted to bring this spirit to life, and what better way to do so than by taking our SS25 lifestyle shoot to the captivating coastal town of Cadaqués, Spain?

Cadaqués, with its rocky coastline and tranquil Mediterranean waters, proved to be the ideal backdrop for our photoshoot. The location perfectly mirrored the relaxed yet refined essence of Henri-Lloyd’s SS25 collection, with its favourable sailing conditions reflecting the collection's effortless, adventurous spirit.

Cadaqués is a place where timeless beauty meets effortless charm, its distinctive whitewashed buildings and winding streets, framed by rugged cliffs, embody the spirit of the collection — relaxed, lived-in, and distinctly nautical.

The natural beauty of Cadaqués provided the perfect setting to showcase our updated versions of classic styles like the Nautique jacket, colour-blocked Foremost Shell, and other signature pieces. The soft, sun-bleached finishes of the jersey fabrics mirrored the sun-drenched ambiance of the town, while the calm waters reinforced the laid-back lifestyle we sought to capture in the SS25 collection. 

The bright skies and deep shadows created an ideal canvas to highlight the textures of the jackets, fleeces, and sun-faded fabrics. The interplay of light and shadow added depth and dimension to each shot, infusing the imagery with an additional layer of storytelling that brought the intricate details of each design to life — from the clever colour blocking to the subtle fabrications.

Cadaqués has a unique charm that perfectly complements Henri-Lloyd’s vision for SS25 — timeless, bold, and effortlessly stylish. It’s a place where history and modernity meet, much like the collection itself. The fusion of traditional nautical elements with contemporary finishes came to life against the backdrop of this Mediterranean gem, offering a striking contrast to the contemporary updates we’ve made to our archive-inspired pieces.