AW25 Behind the Scenes

AW25 Behind the Scenes

AW25 Campaign, Norway, April 2025

Autumn Winter 25 - Behind the Scenes

We headed to Kjerringøy in Norway, a remote place where the sea shapes everything. Shooting on boats, up in the mountains and along the shoreline, we put the collection to the test in real conditions.


From off camera moments to life with the crew, take a look behind the scenes of our Autumn Winter 25 shoot.