Henri-Lloyd are turning Black Friday, Blue.

Henri-Lloyd aren’t participating in traditional ‘Black Friday’ discounting that encourages over consumption and increases the strain on our planet. Instead, 20% of all sales made in-store and online from Monday 22nd to Monday 29th November will be donated to non-profit marine conservation organisation, Sea Shepherd to help protect the future of the seas. In fact, the brand encourages not to buy what you don’t need - but if you must buy, do so responsibly.

Striving towards a sustainable future, Henri-Lloyd are passionate about offering exceptional, quality clothing that lasts. Most importantly, the majority of products are made in European factories to decrease the carbon footprint and increase the quality of garments, as well as ensuring higher quality working conditions for factory workers. What’s more, Henri-Lloyd no longer distribute through wholesale, cutting out the middlemen to focus costs on quality and being able to offer customers the best possible prices.

‘For those of you who know our brand, you will know that the Oceans are central to our very DNA. Our Oceans are under stress through man-made activities and it is our mission to not only protect them but also to actively engage in projects that will clean and repair the damage.’