For our Autumn Winter 25 campaign, we headed to Kjerringøy in Northern Norway - a remote outpost where the sea shapes everything. Shooting on boats, high in the mountains, and along rugged shoreline, we put the Henri Lloyd AW25 collection to the test in the very conditions it was designed for. Real weather, real challenges, real performance.
We were guided by Elfri, a family-run business in Kjerringøy. Sture and his family shared their knowledge of the fjords, the best routes, and the rhythms of life lived between sea and summit, grounding the campaign in local insight and authenticity.
Amid this dramatic backdrop, the AW25 collection came into its own. The gear stood out in vivid contrast to the rugged landscape, while its technical performance complemented the elements it was built for. Spray, snow, wind, and shifting light put every layer to the test, proving the collection’s ability to perform where sea meets mountain.
From Sea Spray to Snowfall
Sail and ski is more than a sport; it’s a philosophy of exploration. It reminds us that the boundaries between elements are only as fixed as we make them. The sea carries you to the foot of the mountain; your own spirit carries you to the summit.
And that’s why Norway, with its wild fjords and iconic alpine landscapes, became the natural stage for our Sea to Summit story.