AW24 - RESEARCH PHASE

Henri-Lloyd is the original British Sailing brand. We are strongly differentiated from the rest with a distinctive character and personality, a deep grounding in both yachting and boating, and also a legitimacy in sportswear and lifestyle. Nobody can do what we do. Sailing and its innovations have been a driving force of fashion and Henri-Lloyd has been at the forefront of technical performance apparel for decades.

For AW24, our new Creative Director Kestin Hare launches his inaugural menswear collection for the brand, having immersed himself in the brand's archive, uncovering the iconic DNA that reflects a unique legacy in both sailing and lifestyle.

Our immense archive contains over six decades of innovation and adventure. Experimentation, functionality and experience leaves a vast playbook to revisit and reimagine for the future global community, who love or are inspired by sailing apparel that has redefined performance clothing.

From this archive, Kestin has analysed and selected the most important and iconic parts of the brand’s DNA, respecting its heritage but driving it forward to make it relevant for today. Quality, character, roots in sailing; where performance and innovation meets incredible design.

The AW24 collection provides a wardrobe for both an off and onshore lifestyle, a concept tied together by world-class performance jackets.