We’d rather protect the beauty of our oceans than promote the over-consumerism of Black Friday, which is contributing to the strain on our planet. That’s why this Blue Friday, we are asking you to only buy what you need and consider repairing what can be fixed or re-using before you re-buy.
20% TO THE OCEAN
From our waterproof jackets to our organic accessories, if you do decide to purchase between Monday 22nd and Monday 29th November, we will donate 20% of our online profits towards the Sea Shepherd Operation Ghostnet Campaign.
BUY LESS, BUY BETTER
As we strive towards a more sustainable future, we are increasingly passionate in our belief in offering exceptional quality clothing that lasts, at one great everyday price.
The vast majority of our new products are now made in Europe, so we can decrease our carbon impact, as well as ensuring higher quality working conditions.