HENRI-LLOYD'S HISTORY WITH THE AMERICA'S CUP

At Henri-Lloyd, our journey through the history of the America’s Cup is a story of innovation, resilience, and a relentless pursuit of excellence. From our earliest days, we have been driven by a desire to equip sailors with the very best technical gear, and this commitment has been demonstrated time and again through our partnerships with some of the most iconic teams in the history of the world's oldest sporting competition.

1987: Dennis Conner and Stars & Stripes

Our involvement with the America’s Cup began in 1987, during one of the most dramatic moments in the event’s long history. Dennis Conner, often referred to as “Mr. America’s Cup,” had experienced a devastating loss in 1983 when the United States surrendered the Cup for the first time in 132 years. Determined to reclaim the title, Conner turned to us for support, and we were more than ready to meet the challenge.

The America’s Cup of 1987, held in Fremantle, Australia, was characterised by intense competition and challenging conditions. It was here that Conner and his team, aboard their boat ‘Stars & Stripes,’ made their comeback. Outfitted in Henri-Lloyd gear, the team battled against the elements, relying on our innovative offshore gear to provide the protection and performance needed in the face of fierce winds and rough seas. Our designs featured pioneering technologies such as taped seams and non-corrosive zips, ensuring that the gear remained watertight and durable throughout the competition.

This victory was more than just a win for Conner; it was a testament to the effectiveness of Henri-Lloyd's technical innovations in extreme conditions. The iconic cream, navy, and red-striped jackets worn by the team became synonymous with triumph and are still remembered as a pivotal moment in both the America’s Cup and our brand’s history. This partnership marked the beginning of our ongoing relationship with the America’s Cup, setting the stage for future collaborations that would continue to push the boundaries of sailing apparel.